Chinese Brandmess
In the past 3-4 months I have been working in Beijing China. This post collect my experiences, potential issues & impressions from a branding strategy point of view & how to operate in a country whom has not yet fully integrated global values & codes familiar to the west.
By G. Moulinet 11 April 2009 Read Article
Whopper Virgins
Burger King starts a new controversial campaign, asking people from far away isolated lands, who have not tried or heard about a burger, to taste & judge their Whopper against Mc Donald's big mac.
By G. Moulinet 05 December 2008 Read Article
Cross-Cultural Identity
What constitute a cross-cultural identity & what shapes it? This article explore the dynamic of the design & formation of an identity (individual or groups) through contemporary culture illustrated by the identity of the candidates of the current presidential election.
By G. Moulinet 04 November 2008 Read Article
Cross-Border Art
An interesting experiment from the artist Riitta Ikonen, sending hundreds of strange things via mail hoping it gets to destination from a foreign country to another.
By G. Moulinet 16 September 2008 Read Article
Nagi Noda R.I.P.
Sad news this morning to find that the brillant Japanese artist/director/designer Nagi Noda has passed away at the untimely age of 35. I wish to have taken the time to write about her work in other circonstances as she demonstrate perfectly the use of cross-culture in her very personal world she like to call "uchu-country" (cosmos-country).
By G. Moulinet 11 September 2008 Read Article
