Whopper Virgins
Burger King starts a new controversial campaign, asking people from far away isolated lands, who have not tried or heard about a burger, to taste & judge their Whopper against Mc Donald's big mac.
Iori Hotel
If there were a real good example to be given of cross-cultural hotel, this one, the Iori Hotel would top the chart. Located in the middle of the Spanish Pyrenees, in a ski resort chalet, branded with a Japanese/post modern aesthetic.
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